Playful Recommendation: Sales Promotion That Robots Stimulate Pleasant Feelings Instead of Product Explanation

Successful cases of robot sales promotions have been increasing. Users tend to make purchases when robots properly interact with users. Most interactions/recommendations are created using specific products and locations within the context. Therefore, developers prepare a new recommendation interaction each time product, which creates difficulty in responding smoothly store’s requests. In this study, we propose Playful Recommendation, is situation-independent promotion method. This method stimulates pleasant emotions instead presenting product information user, proposed less product-and location-dependent than other methods. Recommendation was effective two fieldworks. both cases, by resulted higher normal condition. Furthermore shown that can be applied variety has possibility promoting even recommended change.